PROMOS

LEGO: GIFT THE SUPERPOWER OF PLAY

December 11 - 21, 2023

GIFT THE SUPERPOWER OF PLAY

Whatever they’re into and wherever your kid’s passion takes them, LEGO will take it further. 

The gift of LEGO is truly unique. Even wrapped, the box is an instant source of joy from the sound and the feel of that first shake. It may be a duck or a spaceship or something never imagined. 

When you buy a LEGO set you are not just giving a toy. You are giving them the gift of play—a  superpower that takes their passion and imagination to the next level.

THE SANTA'S SUPERPOWER CHRISTMAS COVE ACTIVITIES 

• THE ACTIVITY CARD
  • Girls and boys are welcome to visit LEGO Santa’s  Superpower Christmas Cove to give a hand to help Santa and Elves to get supercharged for the Christmas and find the missing presents.
  • HOW:
    1. Get the mission card at the registration counter before start visiting the cove.
    2. Visit & complete all the 4 mission stations. Get  a stamp at each of the station by the brand  ambassador.
    3. Redeem a LEGO® polybag at the redemptioncounter.

• SANTA'S NEW RIDE
  • Santa's always giving out presents and it’s time for you to gift him special present. Gear up your superpower and build him a brand new ride for this Christmas at the Elves Workshop!
  • HOW:
    1. At the Elve Workshop, players need to complete building a Santa’s superpower vehicle.
    2. Take a picture with the creation, share it to their social media (Facebook/Instagram) with event hashtag.
    3. Hashtags: #LEGOGiftthesuperpowerofplayPH & with local hashtag of #LEGOPH #BanKeeBricks
    4. After sharing to social media, show the post to brand ambassador to collect one stamp.

• THE REINDEER DANCE
  • There's a special path in Christmas Cove that can only be navigated one way: by doing the Reindeer Dance. Supercharge your power as you navigate thru the path to bring Santa the present!
  • HOW:
    1. Each player first to spin the wheel to determine which colored path to go and the presents to carry to Santa.
    2. Upon the selection of color, the player need to carry the LEGO present and is only allowed to walk/cross from block to block of the same color.
    3. For example, if the participant got BLUE color via "Spin the Wheel", he/she will carry the BLUE PRESENT and walk on the BLUE BLOCKS only. Note: For safety, players are not allowed to jump from block to block.
    4. Receive a stamp from the brand ambassador upon completion.

• SUPERPOWER YOUR BUDDY!
  • Ready to go on an adventure with your pet’s buddy together with Santa ? Supercharge your pet buddy and be ready to help Santa to delivery more gifts to children around the world.
  • HOW:
    1. At this station, player need to speed build an animal SKU with the building instructions within 5 minute.
    2. Show the brand ambassador on the completed build and collect one stamp

• FIND THE ELVES
  • There's nothing quite as festive as a Christmas Village diorama, especially if there’s a chance to spot how many elves are working to help Santa to deliver the gifts to the kids around the world.
  • HOW:
    1. Count the number of elves in the display and scan the QR to submit your guess entry (via Microsite or Google Form). Limited to 1 entry per customer.
    2. Participant can also encourage to share their “Guess Entry” on social  media and get their friends/families to participate too!
    3. At the end of event, event agency to draw 3 winners that guess correctly to win a LEGO set.

• LEGO SANTA MASCOTS
  • Bring Santa to life to engage and interact with all the visitor at Santa’s Village. Showing up at the event space is a great surprise for children. Their entertaining energy helps attract crowds to the event too.

PROMOTIONS 

• Christmas Best LEGO Gifts (Up to 29% off)
• Up to 40% off on selected sets
• Gift with Purchase:
  • Threshold at P3000 - One Polybag Set
  • Threshold at P5000 - Bundle Polybag

D-DAY PROGRAM FLOW

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